The classification of bottled aquatic products has become increasingly fine. According to food consultancy Zenith International, by 2021, the children's water market will grow at an annual rate of 7%, with the Asia-Pacific region leading the global market. In the next few years, it is likely that aquatic products targeting young children and children aged 0-14 may have more growth potential.
Bottled water for children is generally priced 20% to 50% higher than ordinary water, with higher gross margins. The price of 12 liters of Nongfu Spring Baby Water is 88 yuan, which is almost double the 50 yuan per box of 24 liters of ordinary drinking water. This is a relatively profitable market for merchants.
The layout of high-end water is becoming a new trend, including Nongfu Spring's high-end customized bottled water, VOSS introduced by Reignwood Group, and Valser launched by Coca-Cola. Danone also introduced Aoraki Blue in the Chinese market. 500mL of Aoraki is priced at about 8 yuan, which is in a high price band for bottled water. "As in other regions, Chinese consumers are gradually choosing healthier beverages and drinking water. In the packaged drinking water market, demand for high-end natural drinking water and imported water is growing." Lu Taiwei, general manager of Danone China's Water Division ( David Roos).
Compared with ordinary drinking water, the company's exclusive customized drinking water has an additional display of company-related information. From a bottle of customized water, it can show the company's brand image and culture, which is beneficial to the company's future brand development. Customized bottled drinking water for enterprises can effectively improve the brand image of the enterprise, which greatly reduces the promotion cost of the enterprise and provides a favorable guarantee for the sustainable development of the enterprise. Provide customers with more reliable and safer quality services.
4. Product Functionalization
Aquiem, a water brand dedicated to coffee. A box of water (12 boxes, 1 liter per box) costs $ 25.68. Water is produced in Miami, using Tetra Pak packaging.
"98% of the content in a cup of coffee is water", Frank Manale, founder of Aquiem, believes that water can greatly influence the quality of coffee. As a coffee lover, he would bring his favorite beans when he was on a business trip, but found that he went to another place, because of the different water quality, the taste of coffee was different from what he drank at home. He felt that neither tap water nor ordinary bottled pure water could meet his needs. ------ From Sohu.com